How many kittens does that make?

I only just found out about PETA's campaign to stop the slaughter of sea kittens. I saw it in a comic and was just bemused at first, but then I found out that it's actually real. PETA is hoping that if kids think of fish as sea kittens they won't want to eat fish anymore. The reaction in my household? I won't name names but someone said we should go ahead and start eating land kittens. After all we've already eaten all these sea kittens. We're going to hell anyway, right? Sigh.