Most awesome thing I read today

I was poking around, reading things about Upton Sinclair, who was pretty interesting, when I found a reference to Barnarr Macfadden, a fellow who invented a system called Physical Culture and founded a line of magazines, including True Romances. I did a quick search on him and found these choice quotes from this link:

Macfadden made an unsuccessful attempt to found a religion, “cosmotarianism”, based on physical culture. He claimed that his regimen would enable him to reach the age of 150.

He died of a urinary tract infection.

Macfadden contributed to many articles and books including Superb Virility of Manhood (1904)

But this is my favorite, dueling references.

Fishbein, M., The Medical Follies: An Analysis of the Foibles of Some Healing Cults, including Osteopathy, Homeopathy, Chiropractic, and the Electronic Reactions of Abrams, with Essays on the Anti-Vivisectionists, Health Legislation, Physical Culture, Birth Control, and Rejuvenation, Boni & Liveright, (New York), 1925.

Hale, A.R., "These Cults": An Analysis of the Foibles of Dr. Morris Fishbein's "Medical Follies" and an Indictment of Medical Practice in General, with a Non-Partisan Presentation of the Case for the Drugless Schools of Healing, Comprising Essays on Homeopathy, Osteopathy, Chiropractic, The Abrams Method, Vivisection, Physical Culture, Christian Science, Medical Publicity, The Cost of Hospitalization and State Medicine, National Health Foundation, (New York), 1926.

Totally awesome.